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"With us it was more a case of how do you live with 300 works of art, a growing family, and dogs? The family tree also includes great-great-grandfather Herbert Henry Dow, who founded Dow Chemical; Trevor's onetime stepmother, bestselling novelist Danielle Steel; and his former stepbrother, Sean Wilsey, author of the bestselling memoir Oh the Glory of It All, which redefined sibling rivalry, the perils of wealth and why children should never have unsupervised access to their stepmother's lingerie drawer. A life-size black-and-white Hiroshi Sugimoto photo of Queen Elizabeth rules over the Cool Britannia red hand-blocked velvet-lined living room. The mix is no coincidence. Ontdek de perfecte stockfoto's over Trevor Traina en redactionele nieuwsbeelden van Getty Images Kies uit premium Trevor Traina van de hoogste kwaliteit. One of the reasons he purchased it was that it was large enough to contain much of his blue-chip photography collection. Trevor Traina is a San Francisco-based technology entrepreneur. Entrepreneur Trevor Traina receives ambassador nomination from White House Catherine Bigelow Jan. 22, 2018 Updated: Jan. 22, 2018 7:02 p.m. Facebook Twitter Email LinkedIn Reddit Pinterest Veronica Swanson Beard and Veronica Miele Beard. "We have specialists for our categories to reach out to luminaries," he explains. A few years ago, Trevor Traina moved with his family into a new, 11,000-square-foot house in San Francisco’s tony Pacific Heights. And what better place for a Renaissance man to play than amidst the dizzying variety of activities offered by IfOnly? Traina firmly believes in taking Richard Branson's "funtrepreneurial" approach to his businesses. The house was designed to resemble a French château; interior designer Valerian Rybar was responsible for the timeless interiors. Proof of the "new proximity" is the recent visit of US Secretary of State Mike Pompeo to Vienna. Crabb. Generations later, their holiday house has barely changed. I thought that if we could give people that information online, we could control what to buy and we could influence where to buy. In addition to his professional achievements, Trevor Traina devotes his time to several philanthropic organizations. Alexis and Trevor Traina are the king and queen of San Francisco’s … For tech entrepreneur Trevor Traina and his wife Alexis Swanson Traina, a historic Napa Valley home is an ideal respite from city life Written by David Nash Read the Full Story ≫ Photographed by Douglas Friedman. The house was decorated in the 1960s by Valerian Rybar and many of the same furnishings are still in use today and if upholstery needs updating, it’s done in the same exact fabric. I started by collecting American art in my twenties. Is this socializing, is it business? In San Francisco's Pacific Heights, Trevor Traina has blended the city's blue bloods with new blood by encouraging Silicon Valley friends like Larry Ellison and Mark Pincus to move in. Traina's business instincts also apply to the arts. This story appears in the April 14, 2014 issue of ForbesLife. Raising $3 million from angel investors, including his neighbors Mark Pincus and Jeremy Stoppelman, plus Yahoo CEO Marissa Mayer, Salesforce CEO Marc Benioff and Russian billionaire Yuri Milner, Traina launched IfOnly (ifonly.com) late last year. For tech entrepreneur Trevor Traina and his wife Alexis Swanson Traina, a historic Napa Valley home is an ideal respite from city life Written by David Nash Read the Full Story ≫ Photographed by Douglas Friedman. Applicants for residency in Trevor's House must have achieved sobriety for an extended period of time before approval for residency. Downstairs in the green-and-white conservatory filled with lush trees, a Richard Serra circle painting and a giant skylight. The late Michael Taylor, a dean of California design who had done two of Trevor's childhood homes, provided inspiration for many of the interior's classic references, such as the plush tufted sofas in the opulent living room. ... At the top of Vision Road are four cabins—expressions of the handmade house architectural movement that flourished in West Marin during the 1960s and 70s, an important era for California architecture. News and features on high-end vehicles, luxury real estate, personal health, style, travel, collecting and wine & food. Trevor Traina and Alexis Swanson Traina have style in spades. "It really hit home that San Francisco has become the center of the idea economy." She and Wilsey were fixtures on the social axes of San Francisco and Napa Valley, where they maintained a country house. "We asked ourselves, 'What do we both love insanely?' Trevor Traina. Meanwhile, unbeknownst to her, Alexis’s future husband, start-up entrepreneur Trevor Traina, lived about a mile down the road, his parents having acquired and restored the farmhouse of … It helped that they are old friends, having met back in 1985 when Alexis's family bought property in Napa down the street from where Trevor grew up. ", His first Big Idea came in the mid-'90s, when he tried to buy a cordless telephone. The scion of one of San Francisco's grandest families, Trevor Traina was born into a family that arrived here during the Gold Rush. "We've known each other for so long," says Alexis, who, when she isn't chasing after her four-year-old son, Johnny, and two-and-a-halfyear- old daughter, Delphina, serves as the creative director of her family's Napa Valley Swanson Vineyards. Every item on this page was curated by an ELLE Decor editor. Something special that you can build anticipation for. This story appears in the April 14, 2014 issue of ForbesLife. IfOnly, a San Francisco-based online marketplace that offers more than 3,000 unique experiences to its adventuresome users, has raised $20 million … "Everybody and their mother walked through the house and loved its charm," Alexis recalls. His latest venture is DriverSide.com-– a website with tools and data for assisting anyone who owns or leases a vehicle. Traina has his own Napa vineyard, "but if you want to be friends with your wife," he explains, "you drink her wine. Traina in the conservatory of his 1905 Georgian-style home. Her high-society family pioneered the frozen TV dinner, and her palatial home is regularly featured in the pages of Vogue, Town & Over the course of the next decade, he and his partners founded and sold three more tech companies: SchemaLogic (a document-management service), StepUp Commerce (which connected retailers with online shoppers) and DriverSide.com (a site on which car owners could manage their vehicle maintenance). Needless to say, renovating the sturdy Georgian, which had survived an earthquake or two, turned out to be a massive endeavor that coincided with the newlyweds' first year of marriage—the bloom of their marriage, as Alexis likes to say. Half of IfOnly's business is now bespoke. All Rights Reserved, This is a BETA experience. Grand Valley State University. I thought that at the time I would never have the kind of wallet to have a great collection, so I turned to photographs." Since I always seem to share with you what goes on in my life, I am sharing with you now sad family news for us. A few years ago, Trevor Traina moved with his family into a new, 11,000-square-foot house in San Francisco’s tony Pacific Heights. Indeed, in order to provide subterranean display areas for some of their art collection, they excavated deep into the granite beneath the house. 06/08/2017. "Most of the luminaries are doing this for charity, so most, if not all, of their part is usually donated," Traina explains. The latest Tweets from Trevor Traina (@TrainaTrevor): "Today marks 40 years for Andrew Liveris at Dow Chemical. In 2008, to generate publicity for DriverSide, he drove an Audi R8 in the Gumball 3000 rally from San Francisco to Beijing (with the help of a cargo plane). Trevor D. Traina is a technology entrepreneur, investor, and philanthropist based in San Francisco. To decorate his office while at Seagram's, Traina had chosen from the company's extensive collection a Nicholas Nixon photograph, "View West from Park Avenue and 55th Street, New York City." [citation needed] In 1980, she married dairy product and real estate developer Al Wilsey, who had recently divorced his third wife, Patricia Montandon. "We moved in three years later, about two weeks before the birth of our second child. Social Class Antique Show San Antiques Antiquities Antique. And that's what we amplified.". The Wall Street Journal reports the home is owned by San Francisco socialite and tech entrepreneur Trevor Traina and his wife Alexis. Right now some 150 charities--including Meals on Wheels and Stand Up to Cancer--are benefiting from IfOnly. If you purchase an Italian wine apprenticeship with master sommelier David Lynch ($3,200), the box will be lined with corks. Entrepreneur Trevor Traina receives ambassador nomination from White House Catherine Bigelow Jan. 22, 2018 Updated: Jan. 22, 2018 7:02 p.m. Facebook Twitter Email LinkedIn Reddit Pinterest Proof of the "new proximity" is the recent visit of US Secretary of State Mike Pompeo to Vienna. The miniature Kew Gardens–style conservatory, a favorite room for parties (Trevor sits on several boards, and the couple entertain frequently), is awash in bold strokes of green complemented with floor-to-ceiling plantings by local garden designer Flora Grubb. New York–based decorator Thomas Britt, who also happens to be Alexis's godfather, had decorated 12 different homes for her family, so his sense of dramatic flair was something very familiar to her. "It was interesting to see how many people at dinner were also at the Academy Awards," he says as he settles in to a vibrant-blue Etro-upholstered chair. "We were not even married yet, but we had an idea about how we could make it work," says Alexis, who partnered with her husband, three different decorators, an architect, several craftsmen, and a pair of garden designers on the project. "I was 30," he says. My Suicide, a quirky low-budget dark comedy released in 2009 which Traina produced, won a Crystal Bear at the 2009 Berlin Film Festival, among other prizes.. Traina was named to the board of the San Francisco Film Society in 2009. Traina made headlines for his collecting in 2004, when he bought an original print of the iconic Diane Arbus photo "Identical Twins" for $600,000. After graduating from Princeton and Oxford, he became a brand manager for Seagram's wine coolers in New York. Trevor Traina is an American entrepreneur and the current United States Ambassador to Austria. "We wanted its look to give a nod to history and tradition, but also a sense of youth and wit." According to the US Ambassador in Vienna Trevor Traina, the relationship between the USA and Austria is "stronger than ever before". Ambassador Trevor Traina hosted a reception for the newly arrived American Fulbright grantees. The first-floor guest suite is appointed with antique bamboo cabinets filled with French and Chinese porcelain Trevor Traina, ambassador to Austria, is a tech entrepreneur and heir to the Dow Chemical fortune who sold his first company, the online shopping service CompareNet, to Microsoft in 1999. Opinions expressed by Forbes Contributors are their own. But far from all of it. "The possibilities are endless," says Traina, who has already sold 2,000 experiences. Traina’s home is on the Gold Coast, in a neighborhood called Pacific Heights, which is known for its lustrous views of the bay and its cache of California gentry. Join to Connect. Our food guy is a well-known food critic." She's the modern face of Napa Valley luxury. The couple purchased the home … Now many of the photographs are arrayed in true gallery-like spaces on two newly created underground levels. 5 Biggest Mistakes You Make When You Dust, Shortlist: The Metropolitan Museum of Art's Thomas Campbell, 9 Rooms To Make You Rethink How You Gather Around The Table, Tour Designer Alexis Zambrano’s Jewel Box Of A Home. Trevor Traina salary income and net worth data provided by People Ai provides an estimation for any internet celebrity's real salary income and net worth like Trevor Traina based on real numbers. "It's a handsome, dignified house," he says modestly. The 45-year-old tech entrepreneur had woken up in Los Angeles that morning, having spent the previous evening at the Oscars. "Who wouldn't want to be surrounded by the brightest and best minds that they know?". Meet Trevor Traina, the King of Carpe Diem With a family tree that includes President James Buchanan, the founder of Dow Chemical, the philanthropist behind San Francisco’s celebrated de Young Museum, and the creator of the Swanson TV dinner, you might assume that Trevor Traina would have chosen to loll around on his silver spoon. But far from all of it. One of the reasons he purchased it was that it was large enough to contain much of his blue-chip photography collection. So if you want to, say, play a round of golf in Big Sur with Greg Norman or have Alice Waters oversee the catering for your private dinner party, it can be arranged. Expansive views of the Golden Gate Bridge and Alcatraz compete with Traina's remarkable 300-piece photography collection--including works by Walker Evans, Robert Frank, Cindy Sherman and Andreas Gursky. Their San Francisco home has appeared in ELLE DECOR and as Creative Director of Swanson Vineyards, the Napa Valley winery founded by her father, Alexis has created a magical brand and winery experience. "Most people who have this kind of art build a house around the collection," says Alexis. "My name was still scribbled in pencil on the back," he says with a smile. Trevor Traina: May 24, 2018 (Confirmed 03/22/2018, voice vote) January 20, 2021 Ambassador to Belarus. "Eventually my father said, 'You have a dozen employees now--it's time to get an office.' Click here to see the gallery for the San Francisco home. ... Trevor Traina: Founder of e-commerce company IfOnly.com, and the son of San Francisco socialite Dede Wilsey. © 2021 Forbes Media LLC. Inside the Home of San Francisco’s Most High-Profile Couple For tech entrepreneur Trevor Traina and his wife Alexis Swanson Traina, a historic Napa Valley home is an ideal respite from city life Written by David Nash Photographed by Douglas Friedman In the master bedroom, Alexis married her traditional aesthetic with high-octane touches, mixing a magenta-and-white toile de Jouy with a wrought-iron bed and window valances designed by Andrew Fisher, who once worked with the legendary decorator Tony Duquette. My ancestors would be … My ex-husband, John Traina, father of eight of my nine children, passed away suddenly on February 1st, and it is a huge shock and grief to all of us, and most especially our children. Trevor Traina made millions in technology, but in his case, he had big money before he even graduated from elementary school. "Thomas is a master of the stage set. The company offers one-of-a-kind items and experiences, from a $35 guitar pick signed by Chris Cornell (formerly of Soundgarden) to a $45,000 private training session with Hall of Fame wide receiver Jerry Rice--"luminaries," as Traina calls IfOnly's talent. "But they couldn't get their heads around how to make it functional and practical for a modern family. Al Wilsey died in 2002 at age 82. He served as a board member of the Herbert H. and Grace A. Dow Foundation and the Gladstone Institutes, as well as the University of California, Berkeley Haas School of Business. We were married for 17 years, and have been separated and divorced for 16 years. The airy dining room overlooking the garden is balanced by two custom-made banquettes, Venetian grotto furniture and a proud pair of peacocks. Mr. Traina is survived by three sons, Trevor Traina, ... Twitter co-founder Biz Stone and Emanuel Ungaro fashion house owner Asim Abdullah, to name a few. "During the days, we'd work on little painted-rabbit tables and pack everything away when the kids had to go to bed," Traina says. Music, entertainment, wineries and golf are among IfOnly's other categories. Traina is the son of Dede Wilsey, a San Francisco socialite, Republican donor and philanthropist, and the widow of San Francisco businessman Al Wilsey. Just down the block are Oracle's Larry Ellison, Yelp CEO Jeremy Stoppelman, Zynga's Mark Pincus and Apple's design genius, Jony Ive. For Alexis a love of textures and colors permeates the living room, where Britt covered both walls and furniture in claret-color, hand-blocked velvet by textile designer Sabina Fay Braxton. There is a chance that the Trainas could live in the same Viennese house that Buchanan occupied in the 1970s. Todd Traina is an American film producer and the founder of Red Rover Films in 2007. "San Francisco right now is like the Florence of the Medicis. "Collecting is a disease that runs in the family," he says. "He really has the eye of an engineer. To accommodate the photography, Trevor boldly decided to dynamite the granite rock on which the house was built to excavate 3,000 square feet … Trevor Traina and Alexis Traina. When Alexis and Trevor Traina bought their brick Georgian house—perched at the top of Pacific Heights, with sweeping views out over San Francisco Bay and the Golden Gate Bridge—they were sure they could transform the 107-year-old structure into a … Three years later, Traina sold CompareNet to Microsoft for a reported $100 million. (The grotto furniture has sentimental meaning for the Trainas--it was used as part of his surprise marriage proposal in Bergdorf Goodman's handbag rotunda.). There's this incredible mix of business and art and creativity that's producing a new Renaissance." Situated in Pacific Heights, one of the city's most rarefied neighborhoods, the home, which Traina shares with his wife, Alexis, and their two children, was decorated by his neighbor Ann Getty. Alexis Swanson Traina at her home in San Francisco, Calif., on Friday, Nov. 15, 2013 with her new line of inexpensive wine that has recently made Oprah’s list of favorite things. Apr 2, 2016 - Home | This Is Glamorous : adventures in love, design, decor, fashion, food, travel & the daily search for beautiful things Hamish Bowles is entranced. Saved by C Magazine. "Trevor had the amazing laser focus to see how to do this and to make the house function," Alexis says with wifely pride. "Our tennis person used to do all the tennis sponsorship for Reebok. His 1905 Georgian town house defines that nexus. You may be able to find more information about this and similar content at piano.io, 30 Chic Living Rooms with Creative Color Palettes, The Top Home Decor Trends You’ll Be Seeing in 2021, 30+ Elegant, Minimalist Living Room Designs, 20 Best Reading Chairs for Every Design Style, 30+ Elegant Seating Living Room Arrangements, The Secrets to Maximizing a Small Living Room, 24 Elegant And Cozy Fireplaces To Escape The Cold, 24 White Sofa Ideas For A Stylish Living Room. That afternoon, he canceled his Virgin America flight home in favor of hitching a ride on a friend's private jet. For the bold accents of color and unusual fabrics, the Trainas worked with their neighbor and family friend Ann Getty, a prominent San Francisco decorator, who put her ateliers to work to create special pieces such as the tapestry of peacock-feather eyes that lines the curved wall of the library. When Alexis and Trevor Traina bought their brick Georgian house—perched at the top of Pacific Heights, with sweeping views out over San Francisco Bay and the Golden Gate Bridge—they were sure they could transform the 107-year-old structure into a modern-day home and fill the rooms pretty quickly. Maru Sushi & Grill. There were no databases of products where you could compare television sets or phones and that sort of thing. Trevor Traina—a tech entrepreneur and a San Francisco socialite—is offering to rent his high-design home for $55,000 a month while he is away serving as U.S. ambassador to Austria. He has founded or co-founded five companies and sold four of them (including to Microsoft and Intuit). Are you also wondering how much money is Trevor Traina making on Youtube, Twitter, Facebook and Instagram? ELLE Decor participates in various affiliate marketing programs, which means we may get paid commissions on editorially chosen products purchased through our links to retailer sites. Alexis and Trevor Traina tapped into San Francisco's design history—and the talents of iconic family friends—to create a dramatic setting for their young family. You may opt-out by. ", The trick was making room not only for a young family, but also for Trevor's expansive art collection— including hundreds of photographs by the likes of Walker Evans, Robert Frank, Lee Friedlander, William Eggleston, and Garry Winogrand. In 1980, she divorced Traina. "My father collected Fabergé jewelry and vintage cars. Indeed, many potential buyers had looked at the property—and ultimately backed away, unsure how they could make the place actually work—before the young couple finally bought it. "The salesman was this expert in a red blazer and name tag, and couldn't tell me the individual features of the different phones. Eric Nelson The reception brought together American grantees with newly returned Austrian Fulbrighters and a host of alumni. "I suddenly realized that that's what people ultimately want when they've filled their closets with baubles: experiences. Wij willen hier een beschrijving geven, maar de site die u nu bekijkt staat dit niet toe. ... —Trevor Traina . Tokalon, as the house is named, was Trevor and his brother Todd’s childhood home, and, long before that, the original residence of one of Napa’s founding pioneers, H.W. 1 of 18. Modern House Wines takes the trend further, adding modern nomenclature with a “wink, ... tech entrepreneur Trevor Traina, and their kids, Johnny and Delphina. Wishes are delivered via cleverly devised themed packaging--a quarterback experience with Joe Montana ($43,000) will arrive in a box with a note resting on a piece of turf. Jeffrey Giauque: July 2020 Julie D. Fisher: TBD (Confirmed 12/15/2020, voice vote) Ambassador to Belgium. John Traina. The result is a kind of greatest hits of their respective childhoods growing up in beautiful surroundings. Trevor D. Traina (born 1968) is an American entrepreneur who served as the United States Ambassador to Austria from 2018 to 2021. The reception brought together American grantees with newly returned Austrian Fulbrighters and a host of alumni. ", 85+ Small Bathroom Ideas That Are Big on Style, The Inside Launches Holiday and Tabletop Lines, This House Is a Lesson in Universal Design, 31 Cool and Sophisticated Boys’ Bedroom Ideas, A San Francisco home designed with family (and art) in mind, This content is created and maintained by a third party, and imported onto this page to help users provide their email addresses. IfOnly takes 20 cents of each dollar spent, while the luminary and charity split the rest, with a required minimum of ten percent of the gross going to the charity. He sits on the board of six other nonprofits as well. … 3/21/2013 0 Comments An entrepreneur and philanthropist, Trevor Traina presently serves on the Board of the Fine Arts Museums of San Francisco. Trevor Traina, Actor: My Suicide. Since 1950/51, Fulbright Austria has brought over 2,500 scholars and professors to Austria and 3,650 Austrians to the United States. Trevor Traina: Home Blog Trevor Traina on the Early History of the de Young Museum. It's the end of a long day that some would find exhilarating, others exhausting and Traina simply typical. ", At the time it was a breakthrough idea. His late father, John, was a San Francisco shipping magnate, art collector and legendary bon vivant. A true visionary. Steve Crisafulli: Speaker of the Florida House of Representatives. IfOnly, the San Francisco-based startup headed by longtime entrepreneur Trevor Traina, has raised a total of $12 million in funding to expand its “marketplace for experiences” offerings.. "I started hanging out in the computer lab and never once visited career services. In 2007 Traina was named by Daily Variety as one of its "10 Producers to Watch." Of course, if you want someone to design and furnish your own Pitti Palace, Traina can undoubtedly find the luminaries to do that, too. Ronald Gidwitz: July 4, 2018 (Confirmed 06/28/2018, voice vote) January 20, 2021 Ambassador to Bosnia and Herzegovina. Traina was born into one … Investor and entrepreneur Trevor Traina has guided the launch of a number of successful companies over the span of his career, including, most recently, DriverSide. Trevor Traina Gabriela Hasbun. View All. Instead of counting his inheritance or riding the express lane to Wall Street like so many of his peers, Traina transformed his silver spoon into a full platinum table setting through a series of Internet startups. So with $300,000 in funding from friends and family (and receiving a credit from Haas for writing up the business plan), Traina hired a small team of programmers, moved them into the upstairs nursery of his father's house and launched CompareNet. It wasn't all work. "That was a pretty serious acquisition, but it would probably go for a lot more than that now," he notes. We wanted to make the house live with us rather than the other way around." "And I told my parents that they were now free to live as long as they wished." "I knew that this big thing was happening across the Bay [in Silicon Valley] and that I was going to leave business school with a startup Internet company," he recalls. Traina’s grandfather, Wiley Buchanan, was the ambassador to Austria from 1975 to 1977. "We did dream boards and soaked ourselves in inspiration," she explains. Trevor Bryan Front of House Trainer at Maru Sushi & Grill Greater Grand Rapids, Michigan Area 500+ connections. Years later, he saw the image for sale at an auction and purchased it. Situated in Pacific Heights, one of the city's most rarefied neighborhoods, the home, which Traina shares with …

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